CEU Electronic Theses and Dissertations, 2021
| Author | Kollaine Stark, Agnes |
|---|---|
| Title | Analysis of Sales and Marketing Data for a Leading E-commerce Company in Lighting Business |
| Summary | The aim of this project is to support my client with marketing and business decisions, by conducting a thorough analysis of their sales and transaction data. The client is a fast growing Hungarian company founded in 2012, operating one of the top webshops in the region. It supplies a broad range of lighting products for homes, cars, outdoor etc. The venture is continuously improving its operations for keeping its leading position in the highly competitive market. The goal of the project is to generate insights and recommendations for sales and marketing through the analysis of accumulated customer and transaction data. |
| Supervisor | Miklós, Koren |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/kollaine-stark_agnes.pdf |
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