CEU Electronic Theses and Dissertations, 2021
| Author | Magtymov, Bayram |
|---|---|
| Title | Business Plan: Expansion and market entry of family business in home textiles to West Europe case of Luxembourg |
| Summary | This business plan is developed by request of Client organization which operates successful family business distribution and sales of Turkey produced home textile products and accessories in Turkmenistan. The family business operates since 2012 and grown its operations having multiple sales locations in major malls and commercial markets in Turkmenistan. From the beginning of business journey Client pioneered the market of luxury home textiles goods and accessories produced in Turkey by having exclusive distribution agreements between large scale production factories. The competition of sales of home textile products in local markets is very intense since Turkmenistan produces its own home textiles goods and cheaply priced counterfeit products from China. However, Client saw opportunity in selling and distributing exclusive luxury home textiles products which are produced with innovative and eco-friendly sustainable technologies and, providing unique customer service experience that satisfies the needs of most the advanced customer’s tastes. Client currently seeks to expand business operations into Western Europe with market entry to Luxembourg because it is in middle of developed consumers market and attractive location. |
| Supervisor | Szilagyi, Peter |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/magtymov_bayram.pdf |
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