CEU Electronic Theses and Dissertations, 2021
| Author | Meszaros, Kristof |
|---|---|
| Title | Effective Lead Generation Strategy to Increase Customer Base |
| Summary | Tőkeportál.hu is the first Hungarian website, where equity-based financing is available to retail and institutional investors as well. Tőkeportál operates both as a facilitator between entrepreneur and investor, it also provides further services in order to help entrepreneurs launch a successful crowdfunding campaign and to have a successful company later on. The aim of this project is to identify high potential channels that serve to effectively approach Start-ups, individual and business level investors as well, and to draw them to Tőkeportál, in order to register on the Tokeportal.hu platform. Throughout the project, I searched and found several possibilities through which more potential crowdfund users can be drawn to Tokeportal.hu. Through customer profile research, competition analysis, social media marketing channel analysis and search engine optimization I present several channels which I believe have high potential of lead generation both short- and long-term. |
| Supervisor | Szilagyi, Peter |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/meszaros_kristof.pdf |
Visit the CEU Library.
© 2007-2025, Central European University