CEU Electronic Theses and Dissertations, 2021
| Author | Mikayelyan, Elen |
|---|---|
| Title | Digital Marketing Strategy and Indirect Cost Structure Development for a Fintech Startup |
| Summary | Digital marketing development is tightly connected with the development of technology itself. The creation of digital marketing strategy is way more important for startups as those are highly innovative and completely new businesses which will need rapid and most of the times global attention. CB Insights recently did a survey where they found that 17% of startups failed because they were not able to market themselves correctly. The purpose of this project was to develop a comprehensive digital marketing strategy and calculate connected costs which will then be included in the financial plan of the startup. |
| Supervisor | Margit Kohanecz |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2021/mikayelyan_elen.pdf |
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