CEU Electronic Theses and Dissertations, 2021
Author | Zhu, Ruiqing |
---|---|
Title | Qualitative Research of Chinese Brokerage Market |
Summary | Chinese brokerage market is a relatively new area for BrokerChooser. The system of China's brokerage market and even stock market is different from that of European and American countries. There are different regulations, customer profiles, different value propositions of the brokers. To understand better the qualitative aspects of Chinese market would be beneficial for BrokerChooser to serve its growing Chinese customer base. With the development of the global and Chinese capital markets and the development of the Internet, the scale of Chinese Internet netizens has continued to expand, and the penetration rate has increased. The total assets of China’s securities industry have continued to expand. The data report shows that since 2014, the total assets of securities have been increasing rapidly. As of September 2020, China’s 135 securities companies achieved total assets of 8.9 trillion yuan. As of December 2020, they achieved total operation revenue of 515.6 billion yuan and net profit of 153.8 billion yuan. So the scale of this potential market is very large. According to the capstone project, users will be able to understand Chinese brokerage market, Distinguish between a Chinese securities firm and its international subsidiaries, have an understanding of the trading platform, and understand the investment preferences and customer profiles of Chinese securities clients. |
Supervisor | Péter Szilágyi |
Department | Economics MSc |
Full text | https://www.etd.ceu.edu/2021/zhu_ruiqing.pdf |
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