CEU Electronic Theses and Dissertations, 2022
| Author | Gyebnar, Daniel |
|---|---|
| Title | Development of a churn prevention solution for a global management consulting firm |
| Summary | The aim of my capstone project was to support my client, a global management consulting firm, in developing a prototype for a Churn prevention solution. The solution will be offered to subscription based, B2C focused service providers as Software as a Service, and would help the service providers identify potential churners and focus resources on retaining key customers. The aim of the prototype development was twofold. First, to create the environment and the workflow already setup with the predicting model and the countermeasures implemented, and results visualized in a dashboard, making it easy to roll-out and custom tailor for various clients in the future. Second, to demonstrate a Proof of Concept that can be used for business development, presenting how the solution would work and showcase a dashboard that visualizes the predictions and also demonstrates the effects of potential countermeasures applied. I have delivered 6 workpackages which covered the data analytics elements of the churn prevention solution. The result of my deliverables was a working prototype that executed basic preprocessing and feature engineering, fitted the model, plotted the results on a dashboard, and dynamically visualized the effect of measures applied. |
| Supervisor | Bőgel, György |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2022/gyebnar_daniel.pdf |
Visit the CEU Library.
© 2007-2021, Central European University