CEU Electronic Theses and Dissertations, 2022
| Author | Rossi, Mariah |
|---|---|
| Title | Interfirm Information Diffusion Differences between Males and Females: Who Diffuses more and Who Benefits? |
| Summary | This thesis addresses differences between males and females in diffusing and receiving rival and less rival information and evaluates how these differences change in the presence of competition. The results show that in general males are better at information diffusion than females, and that females tend to receive the same amount of information as males. Further, that competition significantly decreases information diffusion from males and females, however it only decreases in rival information for males and non-rival information for females. The results also show that females tend to be more sensitive to competition than males. Lastly, there is no evidence of peer effects from informing more group members. This analysis was conducted with RCT data from China, in which managers were put into randomly formed groups of 10 and then were randomly selected to be informed of a product. The effect of information diffusion from males and females respectively is identified from the exogenous variation in the share of informed male and female group members. Heterogeneity analysis determined if females received less information. Competition is incorporated into the model to determine its effect on males’ and females’ information diffusion strategies. This research adds to the current literature on information diffusion differences between males and females, by providing evidence from randomly formed groups that are devoid of endogeneity problems usually found in other studies on information diffusion. Further, it adds to the literature of how males and females behave in competitive environments. |
| Supervisor | Lee, Tomy |
| Department | Economics MA |
| Full text | https://www.etd.ceu.edu/2022/rossi_mariah.pdf |
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