CEU Electronic Theses and Dissertations, 2022
| Author | Tesanovic, Danilo |
|---|---|
| Title | How retail investors educate themselves in the era of TikTok? |
| Summary | The main goal for the capstone project is to gather information and provide insights into how younger traders/investors consume financial information/education nowadays. This research would help the project sponsor company in taking first steps in its educational content experimentation. The main focus of the project are two distinct generations: Gen Y (millennials) and Gen Z. On top of that, the project will cover the United States and United Kingdom, as according to the project sponsor company's data, these markets represent the two biggest when it comes to their customers' residency. The goal is to map the shift in education channels in the world of investments, identify the main influencers and discover how investment service providers harness this media shift in their customer acquisition model. |
| Supervisor | Ibolya Schindele |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2022/tesanovic_danilo.pdf |
Visit the CEU Library.
© 2007-2021, Central European University