CEU Electronic Theses and Dissertations, 2023
| Author | Apostoloski, Nenad |
|---|---|
| Title | Three essays on effectuation |
| Summary | My dissertation aims at understanding the process of entrepreneurial decision making, especially the non-predictive approaches, such as the effectuation logic. This dissertation explores every level of the entrepreneurial decision – making, from micro to macro in three separate essays. In the first essay I explore Construal levels as potential antecedents to the selection of meta – cognitive strategies such as effectuation and causation. I use experimental methods to induce the selection of one of the decision-making logics via mindset activation (concrete or abstract). By combining Construal level theory with the Effectuation theory, I facilitate a deeper understanding of these processes on the micro level. In the second essay, I look at the effects of the choice of the decision-making logic by the entrepreneur on the creation of new markets and the evolution of existing ones. By combining the aspects of complexity theory and effectuation, I first develop topology of the market-space, and then a conceptual model. The interactions of the firms and the coevolution of the market based on dissipative structures and complex adaptive system (CAS) offer insights into market evolution. Additionally, I propose explanation of how the position of the agents in the market-space and the type of decision- making they use affect the market evolution. The aim of Essay 3 is to understand the internationalization processes of multinational corporations and how their choice of decision – making logic affects the outcomes in the new markets. It continues the discussion from the second essay by using an abductive approach to follow a practical case of an EMNE entering multiple new markets. I incorporate internationalization and entrepreneurial dimensions by combining entry mode choices, market and country characteristics, with individual level conditions. Finally, I evaluate the combined effect of these conditions on firm performance by using set theory method, fsQCA. |
| Supervisor | Akbar, Yusaf |
| Department | Economics PhD |
| Full text | https://www.etd.ceu.edu/2023/apostoloski_nenad.pdf |
Visit the CEU Library.
© 2007-2021, Central European University