CEU Electronic Theses and Dissertations, 2023
| Author | Bergler, Dilara |
|---|---|
| Title | Mobilization of Support by Ukrainian Political Actors Through the Use of Public Diplomacy |
| Summary | Since the start of the Russian invasion of Ukraine in 2022, public diplomacy by Ukrainian political actors, meaning political actors directly engaging a foreign audience, has received significant attention. Especially the speeches by Ukrainian President Volodymyr Zelensky have been covered frequently in public media, particularly in western nations. Since his speeches are often about western support for Ukraine, this opens the question how Ukrainian political actors like him use public diplomacy to influence western public opinion to gain support for Ukraine. To explore this topic, this thesis performs discourse analysis on speeches given by president Zelensky to analyze how he influences the discourse on western support for Ukraine by constructing identities and representations that enable such support. In the analysis, the role of emotion is highlighted both for the construction of identities and how it is used to make the discursive representations persuasive. The results show that Zelensky uses different modes of engagement to promote and enable support for Ukraine with his audience. He uses emotion to support his representations and construct a shared identity for Ukraine and other western nations that allows western nations to see the conflict from Ukraine’s perspective. |
| Supervisor | Strausz, Erzsebet |
| Department | International Relations MA |
| Full text | https://www.etd.ceu.edu/2023/bergler_dilara.pdf |
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