CEU Electronic Theses and Dissertations, 2023
| Author | Dzigal, Naida |
|---|---|
| Title | Analysis and Review of Trends in Revenue for a Financial Services Company in 2022 |
| Summary | This work provides an overview of a capstone project, conducted from April-June 2023 as part of the CEU Masters in Business Analytics. The aim of the work was to demonstrate advantages of using R for data analytics, without compromising on the company's operational and analysis needs. In general, R offers better capabilities in handling large datasets, conducting statistical analysis, and ensuring the reproducibility of results. By adopting R, the company aimed to streamline its data analysis process, uncover hidden insights, and make more informed business decisions and recommendations to its clients. The project involved creating a prototype data analysis pipeline that took .txt documents as input and generated a comprehensive report on key performance metrics, insights, and trends of a client's revenue streams, with a focus on the year 2022. The pipeline included data cleaning, transformation, and visualization steps, leveraging advanced data analytics tools based in R. This transition to a more data-savvy ecosystem aimed to help the company stay ahead of the competition in its industry. |
| Supervisor | Zoltan Toth |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2023/dzigal_naida.pdf |
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