CEU Electronic Theses and Dissertations, 2023
| Author | Hsu, Chun-Hua |
|---|---|
| Title | Building a Machine Learning Model to Enhance Business Opportunities |
| Summary | Enhancing the conversion of website users is one of the significant operational objectives for the client. With data from GA4, I employed query commands and machine learning features in BigQuery to construct multiple customer segmentation models. I evaluated those models through the metrics of BigQuery. Additionally, I made interpretations of the cluster patterns of the best model and provided recommendations from a business perspective. This allows the client to understand its website users better and adopt effective business strategies to achieve its goals. |
| Supervisor | Zoltan Toth |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2023/hsu_chun-hua.pdf |
Visit the CEU Library.
© 2007-2021, Central European University