CEU eTD Collection (2023); Santos, Caio: Making Culture Under the Rouanet Law: cultural policy as cultural marketing, artists as entrepreneurs

CEU Electronic Theses and Dissertations, 2023
Author Santos, Caio
Title Making Culture Under the Rouanet Law: cultural policy as cultural marketing, artists as entrepreneurs
Summary This thesis examines the Rouanet law and the implications of its hegemony in Brazilian cultural policy for cultural productions as well as for those who produce culture. By looking at its emergence in the context of redemocratization of Brazil in the wake of the end of the civil-military dictatorship and its consolidation during the neoliberal period, it shed lights on how that the Rouanet law, while contributing to the progression of the institutionalization of support for culture, also functions as a mechanism through which the state inserts the latter in a market logic. It then follows the implications of this movement to the level of the actors, showing that the structures engendered by the Rouanet law also have subjective implications, in that they orient the conduct of actors and cultural producers who engage with it towards practices which are coextensive with neoliberal subjectivity.
Supervisor Kowalski, Alexandra; Dafinger, Andreas
Department Sociology MA
Full texthttps://www.etd.ceu.edu/2023/santos_caio.pdf

Visit the CEU Library.

© 2007-2021, Central European University