CEU Electronic Theses and Dissertations, 2023
| Author | Ting, Chun Yin |
|---|---|
| Title | Google Analytics 4's Business Opportunities for the Cleint & Data Dashboard Creation |
| Summary | The Project client - BrokerChooser.com, is a company which helps users choose their suitable brokers according to their needs and trading pattern. BrokerChooser is shifting their dashboarding tool from Google Analytics 3 to Google Analytics 4 (GA4), so my company would like to know what they can achieve by using the new GA4. I have to look into data patterns and the performance of BrokerChooser including conversion rates, user click rates, typical customer journey, how the behaviour of mobile and desktop users differs and the geographical factors of their users. In addition, 3 to 4 dashboards which can instantly reflect live performance in different aspects are also a part of the deliverables in this project. |
| Supervisor | Toth, Zoltan |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2023/ting_chun-yin.pdf |
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