CEU Electronic Theses and Dissertations, 2024
| Author | DeLong, Morgan |
|---|---|
| Title | Divine Endorsement and Sacred Votes: An Analysis of Religious Cueing in Republican National Convention Presidential Nominee Acceptance Speeches from 1980-2020 and What They Reveal About Donald Trump's Evangelical Christian Strategy and Success |
| Summary | Prior to former President Donald Trump entering the 2016 presidential election campaign, he and the “religious right” had little to no affiliation with one another. Despite this divergence, Donald Trump secured the highest percentage of evangelical Christian voters, more than any prior republican, or democratic, presidential nominee in the history of the United States. Employing content and discourse analysis on 11 Republican National Convention (RNC) speeches from seven republican presidential nominees ranging from 1980 to 2020, this research aims to code, identify, and analyze themes in religious cuing as they pertain to the Christian evangelical voting bloc. From these findings, exploring the strategy of Donald Trump and his historic evangelical voter support. |
| Supervisor | Hübscher, Evelyne |
| Department | Public Policy MA |
| Full text | https://www.etd.ceu.edu/2024/delong_morgan.pdf |
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