CEU eTD Collection (2024); Farkas, Eszter: Inclusive immigration frames in the news media and their influence on citizens' attitudes - A multi-method analysis of the Hungarian and German cases

CEU Electronic Theses and Dissertations, 2024
Author Farkas, Eszter
Title Inclusive immigration frames in the news media and their influence on citizens' attitudes - A multi-method analysis of the Hungarian and German cases
Summary Political contests and campaigns in recent decades highlighted the permanent relevance of immigration in political communication and preference formation, and the politicized nature of the the surrounding discourse. If we follow recent empirical findings and assume that negative discourses effectively evoke anti-immigration sentiments, what are the opposite trends, and how do the contents and intensity of more positive or inclusive frames influence public attitudes, especially in an overwhelmingly anti-immigrant context? What if media outlets and politicians in their communication tend to apply less negative frames? How would public attitudes response to that? Do framing theories apply and the exposure to more inclusive frames lead to more acceptance of immigrants and refugees? My research aims to understand why certain inclusive frames about immigration appear in media discourses, and how these frames influence the way citizens think about immigration in Hungary and Germany between 2014 and 2022. I apply several methods to discover these questions, including sentiment analysis and topic modelling of Facebook data, survey analysis, an experiment and focus group discussions. The various results of the empirical analyses highlighted a very important difference between the German and the Hungarian media discourses and attitudes, namely, that while in Germany immigration is rather approached as a policy, the Hungarian media, politics and related attitudes stem as an identity issue mostly.
Supervisor Gábor Tóka, Vera Messing, Zsolt Enyedi
Department Political Science PhD
Full texthttps://www.etd.ceu.edu/2024/farkas_eszter.pdf

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