CEU Electronic Theses and Dissertations, 2024
| Author | Kudo, Jo |
|---|---|
| Title | Optimizing the Use of Reddit for Social Media Marketing Success |
| Summary | BrokerChooser, a company specializing in providing deep reviews and comparisons of online brokerage services aims to venture into the realm of social media marketing. Currently, the company lacks a comprehensive understanding of how to effectively utilize various social media platforms. This report proposes a new marketing strategy around the use of Reddit to enhance BrokerChooser's online presence and engagement. |
| Supervisor | Zoltan Toth |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2024/kudo_kudo.pdf |
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