CEU Electronic Theses and Dissertations, 2024
| Author | Mutel, Mariia |
|---|---|
| Title | Multinational Corporations??? Response to the Russian Invasion of Ukraine: The Case of the United Kingdom and Austria |
| Summary | Since the beginning of the Russian full-scale invasion of Ukraine in February 2022, over a thousand multinational corporations (MNCs) have left or are in the process of withdrawing from the Russian market, while a significant number of companies remains. Although existing literature has analyzed this phenomenon of private sanctions using the concepts of investor and consumer pressure, reputation, and corporate social responsibility, it has not paid enough attention to the distinct patterns of MNCs’ responses across different countries. By conducting a comparative case study of companies from the UK and Austria, the thesis aims to answer the question of why MNCs’ response regarding the Russian market varies even across seemingly comparable European states. The thesis examines the politico-economic characteristics of the UK and Austria, as well as their relationship with Russia pre and post-February 2022, that could influence MNCs’ decision-making. It argues that instead of seeing investors, customers and governments as separate drivers behind MNCs' decisions, governments’ stances and country-specific characteristics have a more complex relationship with investors and customers. As states create a specific environment that can influence the perception of the criticality of the war and the value of cooperation with Russia and governments can urge companies to leave or help to stay and minimize the losses of remaining, the country of origin of an MNC can significantly influence its decision regarding the Russian market. |
| Supervisor | Csaba, László |
| Department | International Relations MA |
| Full text | https://www.etd.ceu.edu/2024/mutel_mariia.pdf |
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