CEU Electronic Theses and Dissertations, 2024
| Author | Viet Hong Nguyen |
|---|---|
| Title | Enhancing User Engagement with ML and LLM |
| Summary | This capstone project report focuses on enhancing user engagement for an online broker comparison platform through the innovative application of machine learning (ML) and large language models (LLMs). The project aims to address the challenge of low user re-engagement by developing a predictive model that recommends relevant forum posts to users and integrating this model with an LLM-driven virtual assistant. The project demonstrates how advanced technologies can personalize user experiences, increasing user retention and satisfaction. This report outlines the system design, data collection, feature engineering, model development, and integration of the LLM assistant, providing valuable insights and recommendations for future enhancements. |
| Supervisor | Toth, Zoltan |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2024/nguyen_viet.pdf |
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