CEU Electronic Theses and Dissertations, 2024
| Author | Pham, Mai Thi |
|---|---|
| Title | Market Research for Biological Enzyme Product Launching |
| Summary | This report is conducted to research the market for the client's pineapple enzyme shower gel product on the e-commerce platform, aiming to provide appropriate pricing strategies, product naming, customer portraits, and bottle sizes. The report is based on data from the Shopee e-commerce platform and related keywords to collect and analyze data. |
| Supervisor | Zoltan C. Toth |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2024/pham_mai.pdf |
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