CEU Electronic Theses and Dissertations, 2024
| Author | Schaefer, Nikolas |
|---|---|
| Title | Assessing the Influence of Right-Wing Alternative Media Outlets on the Policy Agenda of Ideologically Aligned Parties - The Case of the AfD during the 2022-23 Berlin State Election Campaign |
| Summary | This thesis investigates the influence of right-wing alternative media on the policy agenda of ideologically and politically aligned parties, focusing on the 2022-23 Berlin state election campaign and the local branch of the AfD (Alternative für Deutschland). By employing process tracing, the study examines whether and how selected rightwing alternative media outlets and AfD-affiliated social media accounts engaged in both agenda setting and agenda building, with an emphasis on key issues such as migration, climate protests, and cultural conflicts. The findings suggest a coordinated effort between the media and the AfD, both jointly engaging in agenda setting by promoting specific topics and narratives and one media outlet, JUNGE FREIHEIT, also partially shaping the party’s agenda. The research provides insight into the mechanisms of media influence in political campaigns, highlighting the crucial role that right-wing alternative media play in shaping public discourse and political strategies in modern elections. The study contributes to the broader understanding of interactions between media and politics, particularly within the context of right-wing populism and extremism. |
| Supervisor | Hübscher, Evelyne; Apaydin, Fulya |
| Department | Public Policy MA |
| Full text | https://www.etd.ceu.edu/2024/schaefer_nikolas.pdf |
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