CEU Electronic Theses and Dissertations, 2024
| Author | Uzun, Alkim |
|---|---|
| Title | Incorporation of Privacy Considerations into the EU Merger Control Regime |
| Summary | In today’s world, where personal data is used extensively, there is a dual dynamic at play: on the one hand, while a personal data protection system is being established with regulations such as General Data Protection Regulation, which has a worldwide impact, and national regulations in the harmonization process, on the other hand, the emerging developments reveal that the concept of big data cannot be confined only to personal data legislation. Factors such as privacy concerns beyond individual rights, rapid technological developments, the fact that more and more data of individuals are processed with digitalization, and their impact on market dynamics -including the creation of dominant position or strengthen the current situation- are pushing big data into another realm, which is competition law, notably merger control. This master thesis explores the consideration of privacy within the merger control regime. It suggests that privacy can be seen as a quality factor, but at the same time acknowledges the difficulty of quantifying privacy. Despite this challenge, it argues that being difficult to measure is not a reason to avoid privacy as a quality factor. Additionally, the thesis introduces consumer choice as another theory of harm related to privacy. Regarding the integration of privacy into merger assessments, it underlines that merger policies leave room for including both consumer welfare and privacy goals within the competition domain. |
| Supervisor | Botta, Marco |
| Department | Legal Studies LLM |
| Full text | https://www.etd.ceu.edu/2024/uzun_alkim.pdf |
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