CEU Electronic Theses and Dissertations, 2025
| Author | Commer, Anna-Lena |
|---|---|
| Title | Follow Us into Basic Training: Post-Feminist Aesthetics and Militarization in Germany's Recruitment Campaign Die Rekrutinnen |
| Summary | This thesis investigates how the German Bundeswehr’s YouTube series Die Rekrutinnen (2019) employs gendered representations to legitimize military service in a society with a historically skeptical stance toward militarism. Against the backdrop of increasing efforts to culturally rebrand the military and rising public discourse on remilitarization, this study analyzes how Die Rekrutinnen mobilizes post-feminist sensibilities—such as individual empowerment, gender equality, and personal choice—to frame the Bundeswehr as a modern, inclusive, and morally progressive institution. Drawing on theoretical approaches from Critical Military Studies (CMS), post-feminist media theory, and postcolonial feminism, the thesis examines how representations of both femininity and masculinity function ideologically to depoliticize military service and obscure its structural violence. |
| Supervisor | Sachseder, Carolin Julia (1.); Danet, Alina |
| Department | Gender Studies MA |
| Full text | https://www.etd.ceu.edu/2025/commer_anna-lena.pdf |
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