CEU Electronic Theses and Dissertations, 2025
| Author | Jaray, Istvan |
|---|---|
| Title | Early-Stage Retention, Conversion & Persona Profiling analysis for MagicAIBooth |
| Summary | KATIKO Kft is an early-stage Hungarian startup with two founders, Zoltán C. Tóth and Viktor Belenyesi. They built a generative AI application called MagicAIBooth that has launched on the 29th of March on the App Store. They recruited a data scientist (the author) to analyze the event logs generated through usage to monitor their app’s performance and make downstream decisions from key insights. |
| Supervisor | Tóth, Zoltán C.; Rubia, Eduardo Arino; |
| Department | Economics MSc |
| Full text | https://www.etd.ceu.edu/2025/jaray_istvan.pdf |
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