CEU Electronic Theses and Dissertations, 2025
| Author | Mayer, Lili |
|---|---|
| Title | Speaking to the Working Class: Right-wing Strategies in Hungary |
| Summary | This thesis examines how Hungarian right-wing parties have engaged with workers between 2006 and 2024. International literature identifies a growing trend among populist right-wing parties in strengthening their working-class support. In contrast, the social-democratic or left-wing parties, traditionally seen as representatives of the working class, are increasingly focused on the middle class. Right-wing parties often rely on specific themes in communications to appeal to workers. The main theoretical stance of the thesis is that the concept of social class has to be reintegrated into the political discourse. This thesis studies the strategies of Hungary’s main right-wing parties (Fidesz, Jobbik and Mi Hazánk) focusing on how they use these themes to reach workers and highlighting the differences between their approaches. The research methodology includes both qualitative and quantitative text analysis methods used to study the party leaders' speeches. It addresses the gap in the literature by analysing Hungary’s right-wing parties individually and comparatively. The main finding of the research is that while Fidesz and Jobbik show a declining trend in how frequently they use the themes, Mi Hazánk increasingly includes them in their communications. |
| Supervisor | Bozóki, András |
| Department | Political Science MA |
| Full text | https://www.etd.ceu.edu/2025/mayer_lili.pdf |
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