CEU eTD Collection (2025); Pasha, Zunaira: Session Growth Intelligence Enhancement: From Dashboard Exploration To Strategic Optimization (key session growth drivers analysis)

CEU Electronic Theses and Dissertations, 2025
Author Pasha, Zunaira
Title Session Growth Intelligence Enhancement: From Dashboard Exploration To Strategic Optimization (key session growth drivers analysis)
Summary This capstone project developed a comprehensive analytical framework for BrokerChooser, a leading financial broker comparison platform, to understand and optimize session growth across global markets. By combining interactive dashboard exploration with rigorous econometric analysis, we identified key growth drivers and provided quantified strategic recommendations with measurable ROI expectations.
Supervisor la Rubia Arino de Eduardo
Department Economics MSc
Full texthttps://www.etd.ceu.edu/2025/pasha_zunaira.pdf

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