CEU Electronic Theses and Dissertations, 2008
| Author | Stankova, Andreana Petkova |
|---|---|
| Title | Personal data protection in online marketing: the role of self- and co-regulation |
| Summary | This thesis examines self- and co regulation practices as a possible solution to the enforcement problem of data protection legislation in the European Union. The work focuses on the application of these mechanisms in the online marketing field since this is a business whose development heavily depends on the use of personal information. In addition, it is the only sector which has elaborated and currently applies a community level code of conduct controlling the data processing practices of companies. The methodology applied consists of a survey, document analysis and elite interviews. The conducted research has shown that existing self- and co-regulatory documents and the standards they establish are good at addressing consumers’ concerns with regard to online marketing practices. However, some amendments are needed in order to better protect the interests of individuals. Nevertheless, it is currently impossible to assess whether self- and co-regulatory procedures are an effective means of improving data protection practices of online marketers due to the lack of proper control mechanisms over the implementation of the rules. |
| Supervisor | Prof. Kristina Irion |
| Department | Public Policy MA |
| Full text | https://www.etd.ceu.edu/2008/stankova_andreana.pdf |
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